How to Identify and Hire the Best SEO Content Writers

In October 2020, a prospect requested my SEO content writing service on LinkedIn. After checking his website, I provided a quote and got a reply that wasn’t tasty.

My conversation with LinkedIn prospectIt’s easy to run to content mills to get a $5 article writing service that takes forever to edit.

However, like the prospect said, blog posts with bland style and no human element won’t do any good. It only results in lost leads to your business.

Any business owner that desires rapid business growth needs professional SEO content writing.

I’ll briefly illustrate why implementing SEO in content writing helps your business.

When you type a search query in Google, you get a list of results. But these results contain ads sometimes. Let’s Google “how to become a leadership coach.”

Leadership coach search results

Google returned two ads and other results, including links to some blog posts.

In advertising, there is a term called cost per click (CPC).

The CPC is the amount you pay Google for a keyword when you do advertising campaigns.

The keyword in the query we searched for is “leadership coach.”

The CPC of this keyword is $6.50.

leadership coach keyword overview

If you can part with $6.50 when someone (including those with zero interest) clicks your ad, that’s fine.

But you’ll have to consistently run these ads to get people to your website to buy your products and use your service.

That’s not all.

You’ll need lots of excellent copy, graphics, and videos, depending on the outcome you want.

Add the cost of hiring an agency to help you run your campaigns and you’ll see yourself spending thousands of dollars.

Is there a more comfortable route to get clients at a lower cost? Of course.

3,600 people search the term leadership coach monthly.

leadership coach keyword overview

If you write an SEO optimized blog post, you’ll get a significant number of these people on your website who could buy your product and use your service.

Research shows 47% of buyers viewed 3 to 5 pieces of content before engaging with a brand.

Writing an SEO blog post is far cheaper than doing an ad. Once you have a blog post, it’s yours forever. You don’t have to pay any royalties.

These are only two out of the many ways SEO content writing can benefit your business.

If you don’t have the time or expertise to write SEO blog posts, you’ll need to invest in expert SEO content writers.

Below are 12 tips to help you ask the right questions when selecting the best SEO content writers.

12 Qualities of Professional SEO Content Writers

1.     Keyword research

Before writing an excellent blog post, a brilliant SEO content writer will do keyword research.

People read content that search engines present to them. If your post isn’t presented to readers, nobody will see it, even if Shakespeare wrote it.

You need keyword research to write what people have an interest in.

You won’t know that about 3,600 people search the term leadership coach monthly without doing keyword research.

leadership coach keyword overview

Keyword research helps you know if the search term is competitive, your potential savings in terms of CPC, how your competitors perform for the keyword, etc.

There are many tools for keyword research. Here are the top copywriting tools used by professional SEO content writers.

  • SEMrush (used by 6,000,000+ marketers)

According to Chris Hornyak, if there is one paid SEO tool to have, it must be SEMrush.

Six million people won’t use SEMrush if it isn’t worth it. SEMrush also helps you spy on your competitors, build backlinks, and do other exciting stuff.

SEMrush for SEO content writers

Ubersuggest is a cost-effective tool that helps in identifying valuable keyword opportunities.
Ubersuggest for SEO content writers

Other keyword research tools are WordTracker, Ahref, Answer the Public, and Moz.

2.     Expert SEO blog writers don’t do keyword stuffing

Google dislikes keyword stuffing. Keyword stuffing is an unhealthy practice by unprofessional SEO content writers.

It is an attempt to manipulate the search engine ranking system for the sake of better web traffic.

Keyword stuffing will hurt your business because the flow of your content will be unnatural. Once prospects land on your page, they’ll quickly leave because you didn’t give them the excellent content they wanted.

This will also increase your bounce rate and the bounce rate is an important SEO ranking factor.

Here is an excellent example of keyword stuffing. At HTC media, video marketing is our forte. As a premium video marketing service, we provide video marketing that beats other video marketing rookies. Choose the best video marketing service today. Work with HTC for your video marketing.

The keyword density of the term “video marketing” is 15.79%.

Keyword density = number of times the keyword appears in the post/total word count of the post x 100

The best SEO practice is to keep the keyword density below 3%.

Rather than stuff keywords unnaturally and attract google penalties, expert SEO content writers do the following:

  • Insert the keyword in the URL of the blog post
  • Add the keyword to the H1 and title tag (not clickbait titles)
  • Add the keyword to other heading tags
  • Insert the keyword in the meta description while maintaining good keyword density
  • Strategically place the keyword within the first 300 words of the SEO blog post
  • Add the keywords in the text of the SEO blog post
  • In addition to other words, include the keyword when naming images used in the SEO blog post

WordPress users can use the Yoast SEO plugin. It tells you if you exceed the accepted keyword density of a blog post.

seo content optimization plugin

Another option is RankMath. It’s a great plugin that’s currently free to use.

rankmath for seo content writers


3.     Pro SEO content writers write long-form blog content

The amount of value you can deliver in a blog post is length-dependent.

Research shows that search engines give higher rankings to blog posts of 2000+ words. However, it is vital to keep your blog post fluff-free as you try to make it lengthier.

Also, write a post that is sufficient to satisfy the search intent of your audience. Don’t trade quality for quantity.

Don’t write a 3000 words blog post that 2000 words will adequately treat.



4.    Technical SEO

The job of a professional SEO content writer is to research and write. However, writing isn’t enough to get your content to page 1 of Google search results.

An excellent SEO article writer needs to understand how to link to other posts in your blog.

The more internal link a page has, the more you tell Google that the page is relevant. This is why you need to find and stick to the right writer who understands (or structures) your blog content.

It is vital to keep your image sizes small, name the images correctly, use alt tags, and clean up popups.

Many plugins can help those with WordPress websites to handle some of the technical SEO work automatically.

Here are some tools for WordPress users:

WP Rocket:

WP Rocket helps with:

  • lazy loading for your images
  • XML sitemaps preloading
  • Google Fonts optimization
  • CSS and JS minification
  • deferred loading of JS files
  • database optimization, and many more.

wp rocket seo optimization plugin

Other tools are Smush (for image optimization) and Google Analytics.

5.     Expert SEO blog writers rank keywords on their website

A professional SEO content writer should show you posts they’ve ranked on search engines.

Regardless of where you find the writer, they should have published work that proves their expertise.

For instance, when writing this post, I had only 5 blog posts on my website. One of them ranks on page 1 in Google search results for the long tail keyword, “lead magnet for coaches.”

lead magnet for coaches on page 1

6.    Top SEO content writers satisfy users search intent

SEO content writing isn’t only about shooting for keywords and maintaining decent keyword density in a blog post.

Your audience is on a journey. Hence, a pro SEO article writer aims to write engaging content that educates, informs, and guides the reader to take a specific action.

This is achieved by knowing the questions your audience asks.

Here is an example of how your cold leads can become buyers by using search intent when writing SEO blog posts.

Your audience searches for:What your audience means:
What is copywriting?They are searching for information. They have no clue how copywriting works.
What is copywriting Neil PatelYour audience is searching for information and wants to navigate to Neil Patel’s blog.
How to Identify Pro CopywritersYour audience is doing a commercial investigation to know what to look for before hiring a copywriter.
Where to hire the best copywritersYour audience is ready to make a transaction.

Creating SEO blog posts that capture search intent is gold for any business. It is also an essential ranking factor for SEO.

7.    Professional SEO article writers edit their content

A professional SEO article writer has an eye for editing and takes down words with the delete button.

Programs like Microsoft Word and Google Docs help by underlining words in red that one should consider revising.

But these aren’t enough.

If a blog writer can’t afford another set of eyes to edit their written content, editing tools like Grammarly can help.

I have used the free and premium versions. In my opinion, the benefits of using the premium Grammarly outweighs the free version by over 90%.

grammarly for seo content editing

8.     Formatting for publishing

Appealingly formatting of blog posts is vital for SEO and makes publishing easier. A professional SEO article writer avoids large chunks of text.

Here are some formatting pointers to look for:

  • Does the SEO content writer break blocks of text with images, videos, or gifs?
  • Does the writer use bullet points to make the blog post easy to scan?
  • Does the writer use heading tags in their blog posts? Receiving your content formatted with the right heading styles reduces your work if you choose to handle your blog post publishing.

header styles in MSword

  • H1 (Heading 1) tags could be similar to your title tags. They should be 50-60 characters long; else, Google will cut the remaining characters. There should be only one H1 tag in your SEO blog post.
  • H2 (Heading 2) tags are the subheadings after the H1 tag.
  • H3 (Heading 3) tags are the subheadings under the H2 tag.

Here is an example of how these tags work.

H1 – How to identify and hire the best SEO content writers

H2 – 12 qualities of professional SEO content writers

H3 – The discussed qualities of professional SEO content writers

9.    The best SEO blog writers detest plagiarism

Plagiarism is damaging to online reputation. It has even destroyed political ambitions in the past.

The sad thing about plagiarising is, one could do it without knowing.

Expert SEO content writers run blog articles through premium plagiarism checkers like Copyscape (recommended) and Grammarly to be safe.

copyscape for seo content writers

Another way SEO article writers prevent plagiarism is by citing the source of their information.

The repercussions of using plagiarized content could be unpleasant. To prevent this, always double-check your blog content before hitting publish.

10.    Publishing on WordPress and other content management platforms

Many business owners have lots of work on their plate and don’t have time to publish SEO blog posts. If you are in this category, you won’t only need a content writer. You’ll need a writer that can publish your blog posts.

However, you must trust this person to do a great job, including checking for plagiarism and thoroughly editing the blog post.

11.    Professional SEO writers provide timely delivery

To win in the SEO content game, you need to be deliberate. You need a content calendar and you need to have your content on schedule if you hire an SEO content writer.

Professional SEO article writers always stick to the content schedule. It is also helpful to communicate frequently with your writer.

This will help you know if they are working on many projects and you can both agree on reasonable timelines for your project.

12.    Professional SEO content writers provide click-worthy Call to Action (CTA)

The goal of every content is to educate readers and make them take action. The search intent of the prospect will determine the kind of CTA to use in a blog post.

Also, it’s excellent to encourage your audience to click your CTA. You can reinforce your message with testimonials, your number of subscribers, tell them what they will miss if they don’t act immediately, etc.

Peter may be a customer who is easily convinced by written content. But Shane might be the visual kind of client that loves videos. Whatever you have, use it to prove that your product or service works.

Are you busy or lack the time and expertise to create SEO blog posts? Get in touch.

Here are some CTA examples.

  • Ask your readers to get on your email list by downloading a lead magnet
  • Ask readers to connect with you on social media
  • Tell readers to subscribe to receive emails when you publish a new blog post
  • Encourage readers to leave comments on your blog posts



Conclusion

Having reliable SEO content writers isn’t a daunting task.

You only need to ask the right questions. I believe these 12 questions will help you in your search for an expert SEO content writer.

It is important to always establish your goals before starting any SEO blog writing project. Do you want to:

  • Increase your email subscribers?
  • Educate your audience on a subject?
  • Reduce the bounce rate on your website?
  • Write a post that encourages your audience to purchase a product/ service?

Regardless of your goals, one thing comes to mind when hiring an expert SEO content writer…

…What is the Cost of Hiring an SEO Content Writer?

cost of seo content writing

Answer – it depends on what you want.

An excellent SEO content writing service costs $0.10–$1.00+ per word.

The reason for this variability in price is due to:

  • the level of expertise of the writer
  • the amount of time needed to research the topic
  • editing and publishing cost
  • the type of audience the writer writes for
  • the amount of on-page SEO work required
  • the number of clients the writer handles (more clients = higher price)
  • the cost of the tools the writer uses and the list goes on.

SEO content writing service is vital because it profits your business in the long term.

You can maximize the benefits of SEO content at an affordable cost by negotiating an ongoing contract with your “would be” SEO article writer.

This keeps you happy and makes the writer happy too.

There are many behind the scene jobs an SEO content writer does to get your content on the first page of Google search results.

Here’s an idea of what an SEO writer might spend monthly to give you excellent results:

  • SemRush marketing tool – $99.95 monthly
  • Frase – $39.99 monthly
  • Grammarly – $29.95 monthly
  • Hemmingway app – $19.99
  • Photoshop – lots of time to design images and infographics

I hope you like this article. If you did, please let me know in the comments section.

If you lack the time and expertise to create SEO blog posts that turn to profit, get in touch.

Precious Oboidhe, Owner.

Precious Oboidhe is a Copywriter, Content Writer, and Facebook Ad strategist at Content Estate. He’s also an inbound marketing and lead generation expert. Follow Precious on LinkedIn at Precious Oboidhe.

linkedin-Precious-Oboidhe

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