How to Optimize Blog Posts for SEO

In every battle, there are rules of engagement.

A diligent soldier will do all it takes to adhere to the rules because he knows that defiance has consequences.

For search engines like Google, there are easy rules to follow that get your blog posts several client-looking eyeballs.

As a business owner with a website, Google automatically rewards you if you stick to the best practices of SEO blog post optimization.

The summary of this reward is more visibility for your brand. This equals better revenue for your business.

To blog yourself into prosperity, your website needs to be visible to those entering keywords associated with your product or service in search engines. You can’t achieve this without doing SEO optimization for your blog posts.

Why Blog Post Optimization is Crucial

Let’s assume someone wants information on “how to become a fitness trainer.”

The individual will type the search query in the Google search bar and get a list of results.

Google search results for fitness trainer

The goal of this blog post is to provide information on how to become a fitness trainer. But, tons of other blog posts discuss the same topic.

Unfortunately, Google can only show a few of the many blogs that discuss this topic. Meanwhile, websites will typically have services related to blog posts they write.

Some of these blogs on the first page will bring massive revenue after readers engage with the content.

If your blog post content isn’t optimized to get on page 1 of Google, you could be losing a lot of money because only a few persons will know what you do.

Here is a mind-boggling SEO statistic75% of people never scroll past Google’s first page.

Imagine how your business revenue will transform if you can get 75% more of your audience to consume your content. If you want such results, you need to implement the 19 tips below to optimize your blog posts for SEO.

These blog post optimization tips are:

  • Simple to implement
  • Vital to get your web pages to better Google ranking
  • Necessary to give you more visibility in a crowded marketplace
  • Critical to drive traffic and improve conversions on your website

If you use WordPress, you can easily implement these tips and start applying what you learn.

And if you are a busy business owner, you can get in touch to get help.

19 Tips for Optimizing Blog Posts for SEO

1.      Keyword research

This is the first and most crucial tip for optimizing blog posts for SEO.

There is no need to guess topics you think your audience will like. You can use the data from your keyword research to write relevant content that people want to read. You should always write content on what people are searching for, else, no one will read them.

There are several tools for doing keyword research like:

Here is the keyword overview of “how to become a fitness trainer” with Ubersuggest.

fitness trainer keyword overview

Search volume – 1,300 people search for this term monthly on Google.

SEO difficulty – 25. This keyword is relatively easy to rank.

Paid difficulty – 64. This keyword is super competitive for a paid campaign.

Cost per click – $8.96. This indicates how much businesses pay Google to use this keyword in their paid ads.

These data show that this keyword is very valuable and it will be profitable for businesses that use it in their marketing strategy.

If you have a new website without SEO blog posts, target keywords with a search volume of less than 1000, and search difficulty of less than 40 with Ubersuggest.

2.      Long-tail keywords

Using long-tail keywords helps to refine your audience by providing laser-targeted traffic. Long-tail keywords consist of 3 or more words. And these keywords are less competitive because many businesses don’t target them.

long tail keywords for blog post

Target several long-tail keywords and create lots of content around these keywords. They will help you rank quickly, bring lots of traffic, and drive conversions.

You can take your long-tail keyword research a step higher by using long tail pro.

3.      Insert keywords in subheadings

When inserting keywords in subheadings, ensure they flow naturally. Google won’t hesitate to derank your web pages if you disregard their simple rule on keyword stuffing.

Subheadings also help to provide direction for your posts. For instance, before writing blog posts like effective lead magnet ideas for coaches & consultants, I had the subheadings ready. This makes the process of creating SEO blog content easier.

Here’s a skeletal structure for writing search engine optimized blog posts:


State why your reader should read your blog post in 200-400 words.

Body of your blog post (1800-2500 words)

Subheading 1


Subheading 2


Subheading 3


Conclusion (200-400 words)

4.     Use your focus keyword in the first 150 words of the blog post

By now, you would have guessed my focused keyword – optimize blog posts for SEO.

Did you notice how I strategically placed this keyword in the first 20 words of this post?

optimizing blog posts for seo keyword

Placing the focus keyword early when introducing your blog post helps Google crawlers to understand what you are discussing.

5.      Use the best H1 tag

Google takes H1 tags seriously and uses them as essential ranking factors.

H1 is an HTML tag that specifies the heading on a web page.

h1 optimization of blog posts seo

Many times, your H1 tag will be the title of your blog posts. It is the first thing a visitor to your blog post will see.

Here are some vital points to note for using H1 tags.

  • Keep your H1 tag between 20-70 characters
  • Creatively insert your long-tail keyword in your H1 tag. It helps Google crawlers identify what your content discusses, makes the blog post rank better, and increases the blog post’s visibility in search results.

6.      Latent Semantic Indexing (LSI)

Latent semantic indexing is the use of keywords related to the focus keyword of your post. There are many tools for LSI keywords research like

lsi tool for seo optimization

You can’t fill your blog content with all the LSI keywords you find. So, write your content and insert some LSI keywords when you finish.

For instance, these are some LSI keywords I will consider integrating into this post:

  • What is SEO?
  • Does blogging help SEO?
  • SEO best practices for blog posts
  • SEO blog optimization
  • Ways to optimize your blog posts for SEO

Pro tip: You can also use some of these keywords in naming your images.

7.      Using and optimizing images

Have you visited a website and the images failed to load? If the website owner correctly implemented image SEO optimization, you will see an Alt text.

alt text image optimization

The Alt text is a significant SEO ranking factor. Alt text is useful for:

  • Telling visually impaired people what the image is about
  • Describing the image content to search engine crawlers
  • Describing the image if the browser fails to load it

SEO optimization of your blog posts is one of the many reasons why you should use images.

Images also help you break blocks of text and boost the user experience of web visitors. Blog posts with quality images get 94% more views than those without them.

Also, using excellent images offers the opportunity to rank quickly in Google image search. This will bring a significant amount of traffic to your website. You can use canva to create unique images or use royalty-free images.

Caution: Reference the source of your royalty-free images, else you could pay unbelievable fines.

8.      Videos

Adding videos to your blog post is an excellent way to optimize your blog posts for SEO.

Marketing statistics for the year 2020 show videos are increasingly competing with ebooks and blogs as the primary content marketing strategy. Many persons prefer to engage with videos, especially millennials.

Video content will increase your search ranking, especially if you optimize or rank the video. They also reduce the bounce rate because your web visitors will remain on your website to watch the video.

Pro tip: Do not directly upload videos to your blog posts or your website. They will slow the site speed and this is crucial for search engine optimization. Create a YouTube channel and upload your videos there. You can copy the video link and embed the YouTube video in your post.

9.     URL

Look at this URL 👉

Of course, I formulated this URL. It doesn’t exist.

The point is, short URLs are better for your readers and increased rankings on search engines. A URL like  can do the job. For a better URL structure:

  • Include your focus keyword or long-tail keyword
  • Use a single domain
  • Make it readable
  • Match the URL with the title of the blog post (Example:
  • Keep the characters between 50-60
  • Remove unnecessary characters.

10.     Internal linking of blog posts

Internal linking links a page or blog post on a website to another page or blog post on the same website. As you blog consistently, the number of contents you have will increase.

Make it a habit of linking your content because internal linking is vital for SEO.

internal linking of blogposts

Internal linking is an excellent way of directing your website visitors to other posts. It also makes your older posts to remain relevant since they continue to get clicks.

11.      Outbound links

Outbound linking is the opposite of internal linking. These are links from a page or blog post on your website to another page or blog post on a different website.

Outbound links are vital ranking factors for on-page SEO. Keep your linking (internal & outbound) process natural. Don’t force it. For WordPress users, the Yoast SEO plugin helps a lot in linking and other on-page SEO efforts.

yoast seo optimization plugin

Pro tip: The websites you link to creates a mental perception of your brand to your visitors. Link your SEO blog posts to only reputable brands.

12.      SEO-friendly meta description

One of the SEO best practices for blog posts is having excellent meta descriptions. They are the short information beneath the blog post title when you do a Google search. They tell the reader what the post is about in short sentences.

meta description in seo optimization

An SEO-friendly meta description will help your blog posts stand out in search engine result pages. To fully exploit an optimized meta description, ensure it is short and not more than 160 characters (Google will cut out extra characters), clear, includes the focus keyword and convinces your reader to click.

You can use the Yoast plugin to write a search engine friendly meta description.

lead magnet meta description

13.      Make your blog post mobile-friendly

Many persons consume content with their mobile devices.

Examples of these contents are text, images, and videos. All of these could be on your blog post.

A mobile-friendly blog post is one that provides an excellent read on mobile devices. This is more than having a responsive design and it brings us to the next point.

14.     Use short sentences and paragraphs

This is how many users read on the web – they scan.

Readers don’t enjoy reading a cluster of sentences with no paragraphs! If they can’t scan the content to know what you are discussing, they may close the page and exit your website.

Using the following won’t only make your content easy to scan; it will provide an excellent experience for your audience.

  • Use whitespace
  • Subheadings
  • Images
  • Bullet points

Grammarly is an essential tool for checking SEO blog post correctness, clarity, engagement, and plagiarism. It can also help rephrase long sentences into short sentences.

grammarly photo

15.      Aim for long-form blog posts

According to SEMrush 2019 report, 3,000+ words blog posts get 3x more traffic, 4x more shares, and 3.5x more backlinks than shorter articles.

It makes sense to produce shorter content since people have a short attention span and scan blog posts. Well, don’t fall for that. Here’s why:

  • Google favors long-form content
  • Many websites produce short-form content of fewer than 700 words. You’ll easily outrank them by writing 2000+ words of quality content.
  • From the SEMrush report, it is evident that longer content provides more visibility for your business. Long-form content attracts more social shares, traffic, and quality backlinks.
  • Do you like to buy all your foodstuff in a mall with everything you need, or you prefer shopping at several stalls?

I bet you chose the former.

Long-form content is like selling everything your audience needs in a single location.

Your audience shouldn’t visit dozens of websites for the information you can provide.

You can position yourself as an authority in your field and be the first person your audience go to once they need your service or product by creating long-form content.

16.     Categorize your content

Categories and tags help sort out content and they are useful to search engines.

For instance, the category of this blog post is search engine optimization. The tags of this post could include:

  • Blog optimization
  • Blog writing
  • Keyword research
  • Content linking, and so on.

You can liken categories to a book chapter and tags as the subheadings of the book.

You can add categories and tags on your WordPress dashboard when you create and edit a blog post.

blogpost optimization with categories and tags

You can also add new tags and categories by going to Posts » Categories and Posts » Tags.

categories and tags in seo optimization

17.      Share your blog posts with influencers to get backlinks

There are influencers in every niche. For instance, we have Neil Patel, Brian Dean, Ryan Deiss, and several others in the digital marketing space. If any of these influencers share your content or links back to your blog post, you’ll get a flood of traffic.

It is challenging to get influencers’ attention because they are super-busy and receive tons of emails daily. To stand out, you need to know how to create content that influencers will link to.

Providing value to influencers can help get their attention. Here are some vital steps:

  • Connect with the influencer on social media
  • Follow their website
  • Read their content
  • Consistently leave meaningful comments that ensure you get noticed
  • Subscribe to their email list
  • Reply to messages from the emails they send. People love replies.
  • Check if there are issues on their websites that they can fix, for instance, a broken link
  • Once you’ve built a great relationship, talk to them about your content and ask if they could share it and link back to it.

Getting backlinks for your blog posts will give your business a massive makeover once the gains start pouring in.

18.     Social media

The goal of every content is to reach a substantial number of your ideal audience. As a marketer seeking to optimize a blog post, making social buttons easy to find will help you immensely because social shares get you free clicks. Make social media share buttons visible on your post.

share buttons for blog optimization

19.      Optimize Older Blog Posts

Optimizing older blog posts helps to improve your search rankings. Google loves fresh content. As you continue updating your blog posts with more information, you make it appear new. Linking your content is an excellent way of optimizing older blog posts.

Find creative ways to link back to your older posts on your new blog post. This will give the old blog post some SEO juice. Do the same for the latest blog post by adding links of the new post to the old post.

Consistency is key. The more you update your content, the more it appears relevant. Try to do this regularly.


Having great content isn’t enough for Google to fall in love and send traffic to your website. If you don’t optimize your blog posts for search engines, many persons won’t know it exists. It’s the cold and hard truth.

There are many persons in your niche or field. These people have websites. Like you, they want visibility of their blog posts on page 1 when a prospect searches for information.

Unfortunately, Google can’t display all websites. Play by the rules. Optimize your blog posts and clients will come your way once they perceive you are an authority.

Many times, business owners fail to promote their blog posts. Writing and optimizing your blog post is one out of a three-step process.

After writing your blog post, you need to promote it via social media. Afterward, check how the content performs with Google Analytics. This helps you to know what works for your audience.

I hope this article helped you optimize your blog posts for SEO.

If you have questions, please leave them in the comments section.

Precious Oboidhe, Owner.

Precious Oboidhe is a Copywriter, Content Writer, and Facebook Ad strategist at Content Estate. He’s also an inbound marketing and lead generation expert. Follow Precious on LinkedIn at Precious Oboidhe.


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